Effective SEO Tips for WordPress Bloggers 2022 ( Ultimate Guide)

Effective SEO Tips for WordPress Bloggers 2022 ( Ultimate Guide)

WordPress has emerged as one of the most widely used platforms for blogging. There are several reasons behind the success of WordPress, the major among them being the easy to use interface that is provided to the blogger. You do not need to be a perfect web designer or developer to have your own custom website. All you need to do is install WordPress from your CPanel, get a catchy theme as per your blog niche, and you’re almost done. Any person with minimum knowledge about websites can now own his own website by using WordPress. As per the reports, more than 60 million bloggers worldwide are currently using WordPress. If you’re one of them or want to join their team, we present to you a few simple tricks to ensure that your site is best suited as per the SEO standards in the market.

Choice of WordPress Theme

There are millions of themes to choose from when it comes to personalizing your blog. Hundreds of websites currently deal with themes that may be paid or even free of cost. While choosing the perfect theme for your site, you must ensure that apart from being eye-catchy, the theme also matches the niche of your website. A travel site theme on a technology niche blog is something that can never be appreciated with SEO practices. The theme is the first thing that any user would notice first of all when he comes to your website, and it is the theme only which should be able to deliver the blog niche within seconds of interaction.

Content: Not a king anymore, we call it God

Content is the soul of any website, and it is perfectly termed as “God” when it comes to SEO practices. A good and informative content apart from ensuring that the user is satisfied, also makes sure that search engine bots get the food that they carve for. You must post content that is detailed, to the point as per your headline, and also unique. Copying content from other websites would not only lead to a negative effect on search engine optimization, but it is also considered a cybercrime.

Optimize your images

When you add images to any post, make sure that you do not forget to add image caption, image description, and even image alt text (displayed if the image is unable to open due to any problems in the browser or internet connectivity). Neatly labeled images also help in improving organic traffic by showing up under the “Images” section in the search results.

Use an SEO plugin

Using proper SEO plugins would save your efforts on the coding side. If your site doesn’t include any SEO plugin, you’ll have to enter all the meta keywords and meta descriptions manually in the page code. The two best SEO plugins which we recommend to our readers are:

All in One SEO plugin

Yoast plugin

Both of these plugins are available free of cost and are easy to use for any normal blogger.

Optimize the page addresses

Use page addresses that contain keywords from the post title and information present on the page. Do not use random page addresses. It is also recommended to use hyphens (-) instead of underscores (_) in the addresses.

Internal and external linking

The posts can be interlinked with each other with appropriate keywords. The better-interlinked site always wins when it comes to search engine rankings. Apart from internal links, you may also exchange links with other blogs that share the same niche as yours. A basic point to note down here is that excess linking within the site, or from external spam sources would do more harm than good to your blog.

Using proper heading tags

You may use several heading tags ranging from <h1> to <h6> for easy understanding of the topic. Making the keywords bold or highlighted can also be helpful at a few times.

Use content keywords in the post title

The keywords which you are targeting in the post apart from appearing in the post content must appear in the post title too. WordPress empowers the bloggers to use post title in page address too, and thereby it integrates the keywords in the post title to the page address. This proves to be quite beneficial from an SEO point of view.

Add social media plugins

You may also choose to add social media plugins to your blog, which would allow the user to share the article on any social platform if they like it. When enabling social media icons, do not forget to include Twitter, Facebook, Tumblr, Pinterest, LinkedIn, Foursquare, Reddit, etc. The more the number of platforms to share, the better it is for your post.

Use XML sitemap

You may use the Google XML Sitemaps tool to generate a sitemap for your website, and then add it to your site. Adding a sitemap is a good tactic from an SEO perspective. You must ensure that the sitemap is present on the right path so that it can be accessed easily by the search engine bots.

Optimizing WordPress from an SEO perspective is not a difficult task. If you ensure that the site must be good from the user’s point of view, then it would automatically appeal to the search engine bots as well. Usage of flash is not recommended in WordPress, as it is not only slow but also neutral as per latest SEO practices. Beware of black hat SEO tactics like keyword stuffing, cloaking, etc. as they would certainly harm your site once noticed. Generate posts that are worthy of being read, and be periodic with your writing. Follow a schedule and provide fresh and informative content in every post. Follow the blog niche, and followers would continue to grow gradually with each passing day. The guidelines which we presented above in the article are easy to use even for a newbie blogger. If you follow them word by word, you would improve post after post, and the organic traffic would continue to increase.